The Many Faces of Tomoko Sawada

Tomoko Sawada (1977-) from Kobe is a photographer who lives and works in Japan.  She first came to wider public attention playing a host of characters and identities in her self portraits ID 400.  Sawada produced her images using photo machines a technique reminiscent of Andy Warhol’s photo-booth portraits from the 1960s, Sawada used a public photo booth to create an “army of me,” – but not me.  This involved weeks of changing her physical appearance as well as her dress.  She managed to produce over 400 different identities. “The facial characteristics and expressions are so varied and elastic in these candid shots that they become in of themselves a subtle study of physiognomy”.

For the series Omiai, Sawada similarly portrays herself as thirty different candidates for arranged marriages. In this long Japanese tradition, potential brides dressed in formal attire go to have their pictures taken at a professional portrait studio. The parents subsequently exchange and distribute these cards to other families and relatives in the hope that they will find a suitable husband for their daughter.

Sawada dresses in a traditional kimono or business suit. The viewer is forced to look again at the images.  As with ID-400, the artist relinquishes traditional control of the shutter release and, instead, chooses to use a ready-made camera/photographer, here in the form of a real portrait studio.

“I was bound by an inferiority complex. When I started to take pictures, I loved my image taken in photos, which looked attractive and cute. I could make myself look like a model or an actress in pictures. As I looked at my pictures again and again, the gap between my real image and my image in a picture widened. In other words, my appearance could be changed easily, but my personality did not change. An ID picture proves the identity or the existence of a person in the picture. That is, even if someone does not exist in this world, if he or she appears in an ID picture, that person can prove his or her existence. One’s personality is said to show in one’s appearance. However, even if one’s appearance changes, the essence does not change. Such a contradiction motivated me to create my work. Anyone in these ID pictures could be myself. The camera for ID pictures, that is my studio, stands inside the parking lot located along the Kobe Subway. As if it were made specially for me, there was a restroom in front of the studio. There, I continued to disguise myself as many different persons as possible, ten to twenty different characters, by wearing the clothes I brought, until the last train passed on the railway. Since it was a public restroom, other people came to use it. My works are in monochrome, so it is not so noticeable, but my make-up made me look unusual. Once a little girl came in and she froze the moment she saw me. Also, a young woman came in and instantly rushed out as if she saw something she should not have seen. I scared away many people. A guard at the parking lot was suspicious of me, and I was afraid he would report me to the police. Let me apologize to the people I encountered while photographing there”.

 26th February 2008

I just found an article in PingMag that you might want to check out

http://pingmag.jp/2008/02/25/the-many-facets-of-tomoko-sawada/

 Although the link says ‘The Many Facets of Tomoko Sawada’ they decided to call it ‘The Many Faces of Tomoko Sawada’ in honour of this entry no doubt   It is a lovely piece which does our Tomoko proud so do please check it out.

One of my favourite people of course and the more publicity she gets for her wonderful work the better.  Good luck Tomoko!

26th February 2008 Pingmag kindly changed their title to ‘The Many Facets of Tomoko Sawada’.  It’s a great site so no hesitation in recommending it fully.

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